You need to produce a RESEARCH PROPOSAL. You will then need to carry out the research and present the findings and, finally, explain how your research helped shape your final project.

WHAT DO I RESEARCH?

There are three areas of research, usually done in this order (though there are many areas of crossover.)

MARKET RESEARCH

  • What has been successful recently in your particular area of the Media? Are there any trends developing?

  • How successful have these products been? Are they profitable? How much did they make?

  • Who else is making this product? Where do they operate? What channels do they use for distribution, exhibition, whatever?

  • How were the products marketed? Branding, advertising, timescale for release onto the market.

  • Is there a niche for your product? Are you offering something different or more of the same? How can you compete?

AUDIENCE RESEARCH

  • Who is the audience for what you are selling? Is it one audience or many? Can we identify particular ages, genders, demographic or psychographic groups?

  • Can we discern anything about consumer preferences or behaviours? What do they want? What do they actually buy or consume?

  • How do they make their decisions? Does advertising work? Is it all word of mouth?

PRODUCTION RESEARCH

  • How are these products funded? How much do they cost?

  • Who do we need to make them? Where do we find these people?

  • What equipment/ locations/ props/ whatever is needed? Where do we get it?

  • What techniques are necessary to making the product?

  • What timeframe is necessary? How best to use the time?

HOW DO I RESEARCH?

There are four basic kinds of research, with different methods of executing them.

PRIMARY RESEARCH

  • Basically, this is research you do yourself to find out about YOUR particular product, audience and approach. It might include:

    • Desk research - look at and study a lot of examples of the thing you are planning to make​.

    • Interview members of your audience (questionnaire, focus group, online interviews.)

    • Talk directly to people involved in making similar products.

SECONDARY RESEARCH

  • Where you find and examine information which already exists. This might include:

    • Web searches to find information about existing products - how they were made, how successful they were, budgets, timelines and so on.​

    • Research into audiences, productions and markets carried out by previous researchers

    • Research into the subject matter for your product (if it's about the effect of internet use on teenagers, then you need to find out a lot about that topic.)

QUANTITATIVE RESEARCH

  • 'Hard' data. Facts, figures, numbers, statistics. Budgets, timelines. personnel and so on falls into this category. Easily gathered, easily presented. Graphs, charts, diagrams, or closed questions in questionnaires and surveys.

QUALITATIVE RESEARCH

  • 'Soft' data. Opinions, feelings, thoughts, ideas. What do people like? Why do they do the things they do? Why do some things work and other things fail? Written or recorded responses, analyses of conversations, open questions.

USEFUL WEBSITES

WHERE DO I GET FUNDING?

Hong Kong Arts Development Council

(Read the FAQ to see if you're eligible and how much you can apply for!)

Hong Kong Youth Arts Foundation 

(get your work shown at Clockenflap...)

Hong Kong Arts Administrators Association

(Note how they link to lots of other organisations which might help fund you - Jockey Club, Fringe Club, Urban Renewal Authority...)

IS THERE A MARKET FOR VIDEO ART IN HK?

Videotage are an organisation to organise video art shows and support artists. Recently, they organised the wikitopia event which featured the work of many video artists.

Artists often organise their own shows or events. Ellen Pau is a prominent video artist (who also works as a radiologist!)- she organised the Microwave New Media Arts Festival in 2016.

Linda Lai set up the Floating Projects Collective. They are heavily involved in the organisation of events like Art Central.

This list in Art Radar will tell you about many more artists (not all video artists) and give some idea of how they fund and exhibit their work.

PRODUCTION RESEARCH - HOW MUCH WOULD IT ALL COST?

EQUIPMENT- Cinerent price list.

VENUE - Some (like the Fringe Club) are available free or with heavy subsidies but you have to apply. There are many venues in Hong Kong. Usually, you have to contact them to get a price, but some display prices openly. As an example, the Hong Kong Arts Centre charges about HK$7000 for one showing (2 hrs max) of a film.

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