CONTEXT

A Hong-Kong based company wants to launch a new soft drink aimed at teenagers onto the market. They want a local company to come up with the concept for the drink and to design and make a television advert. You need to come up with an idea, pitch for the contract, then produce the advert.

TASK 1

Idea generation and pre-production.

See here for basic pre-production requirements. You also need audience research, risk assessment and institutional assessment. See here for HK advertising code. Get pre-production documentation here.

TASK 2

The pitch. The medium is up to you - it can be done as a presentation, a video, a document or a mix of these- but it must address content, audience, requirements of your project. You WILL need to actually present the pitch and be able to answer questions.

TASK 3

Create the product. You will be assessed on ALL aspects of it: the pre-production, the production and, most importantly, how you manage the process.

SUBMIT AND DO YOUR ADMIN

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Ho Man Tin

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