A Hong-Kong based company wants to launch a new soft drink aimed at teenagers onto the market. They want a local company to come up with the concept for the drink and to design and make a television advert. You need to come up with an idea, pitch for the contract, then produce the advert.
The pitch. The medium is up to you - it can be done as a presentation, a video, a document or a mix of these- but it must address content, audience, requirements of your project. You WILL need to actually present the pitch and be able to answer questions.
Create the product. You will be assessed on ALL aspects of it: the pre-production, the production and, most importantly, how you manage the process.