Specification

Brief

Scenario: You have been commissioned to produce work for an exhibition called ‘Hong Kong, here and now.’ The organisers want to display a wide range of photography in terms of subject, style and purpose.

TASK 1

WHAT DO YOU NEED TO DO?

Create a page for a website intended to give an introduction to photography for BTEC students. Your particular page will explain the different types, purposes and uses of photography (advertising, fashion, journalism and so on.) Produce a draft of the text and a mock-up for the design, then produce the finished product using the most appropriate tools and method.

WHAT DO YOU NEED TO KNOW ABOUT?

HOW ARE YOU ASSESSED?

  • Go through this presentation, kindly provided by Naru Soldà, and make notes on the different applications of photography.

  • Find and analyse your own examples; you can use your own photographs or those of others, so long as they are properly credited.

  • Draft the copy for your webpage. Get it checked.

  • Create your webpage. You are being assessed on the content not the appearance but it helps if it looks good!

TASK 2

WHAT DO YOU NEED TO DO?

Plan and prepare your exhibition. You will need to find a location (physical or digital), produce research into similar work done by others, then plan and create your own images.

WHAT DO YOU NEED TO KNOW ABOUT?

HOW ARE YOU ASSESSED?

TASK 3

You need ideas! Start by analysing the work of other photographers. Here are a few to get you started.

Advertising

Fashion

Photojournalism (or here)

Portraiture

Architectural

Landscape

Fine Art

Produce a proposal for a series of photographs - type, subject, location and so on. Try to develop a theme; spend a lot of time plannng, brainstorming, thinking. Go see an exhibition if possible.

Learn the necessary techniques. You will have workshops in class, but we can't cover every type of photography. Look at the criteria - independnence is what distinguishes distinction, merit and pass-level work. THIS IS THE MOST IMPORTANT PART FOR THIS UNIT!

Think about exhibition - online or physical? 

Documentation - you will need:

  • Production schedule

  • Risk Assessment

  • Design sketches

  • Proposal for exhibition

  • A portfolio of pictures with detailed notes on techniques used

  • Evidence of organisation - studio booking, test shots, contact with models, preparation of backdrops, props and so on, checking of eather conditions,seeking permission to use locations...

It's also a good idea to look at existing work on the same theme (i.e., life in Hong Kong.) Here's a start!

SCMP

300 Families

My Father's Kowloon City

Ko-Chung Ming's dwelling spaces

Fan Ho Hong Kong images

Michael Wolf's Life in Cities (not HK specific)

HK Architecture

WHAT DO YOU NEED TO DO?

Plan and write and present  a review of your exhibition for a photographic website.

WHAT DO YOU NEED TO KNOW ABOUT?

HOW ARE YOU ASSESSED?

Start by looking at a few online photography magazines.

Burn

Deep Sleep

1000 words

Some have loads of text, some very little; some use soundtracks (eg they have VO of the photographers talking about their work rather than a lot of text.) Some have essays, some have interviews. Whatever you choose to do, your job is to analyse the AESTHETIC and TECHNICAL choices you made in detail. You don't need to analyse every photo you exhibited; but it is your ability to discuss and evaluate your own work in detail that will earn your grade.

Practice Task

KGV School

2 Tin Kwong Road

Ho Man Tin

Hong Kong

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