WHAT DO I RESEARCH?

There are three areas of research, usually done in this order (though there are many areas of crossover.)

MARKET RESEARCH

  • What has been successful recently in your particular area of the Media? Are there any trends developing?

  • How successful have these products been? Are they profitable? How much did they make?

  • Who else is making this product? Where do they operate? What channels do they use for distribution, exhibition, whatever?

  • How were the products marketed? Branding, advertising, timescale for release onto the market.

  • Is there a niche for your product? Are you offering something different or more of the same? How can you compete?

AUDIENCE RESEARCH

  • Who is the audience for what you are selling? Is it one audience or many? Can we identify particular ages, genders, demographic or psychographic groups?

  • Can we discern anything about consumer preferences or behaviours? What do they want? What do they actually buy or consume?

  • How do they make their decisions? Does advertising work? Is it all word of mouth?

PRODUCTION RESEARCH

  • How are these products funded? How much do they cost?

  • Who do we need to make them? Where do we find these people?

  • What equipment/ locations/ props/ whatever is needed? Where do we get it?

  • What techniques are necessary to making the product?

  • What timeframe is necessary? How best to use the time?

ADDITIONAL INFORMATION

USEFUL WEBSITES

PRODUCTION RESEARCH - HOW MUCH WOULD IT ALL COST?

EQUIPMENT- Cinerent price list.

SAMPLE PIECES

KGV School

2 Tin Kwong Road

Ho Man Tin

Hong Kong

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