Getting people to do fun stuff is easy.

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That's not what we need.

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Can you persuade people to do difficult stuff? Can you inspire them so they WANT to do it?

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There is a major ESF event coming up which is designed to get students to challenge themselves by taking part in activities which are far outside of their comfort zones. We need a campaign designed to get a targeted group of people to sign up for an activity which they probably don't want to do. Your task is to design and pitch the campaign.