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Getting people to do fun stuff is easy.

That's not what we need.

Can you persuade people to do difficult stuff? Can you inspire them so they WANT to do it?

There is a major ESF event coming up which is designed to get students to challenge themselves by taking part in activities which are far outside of their comfort zones. We need a campaign designed to get a targeted group of people to sign up for an activity which they probably don't want to do. Your task is to design and pitch the campaign.


You can use whatever presentational method you prefer.

You have 25 minutes to plan and practice.

3 minutes maximum to deliver.


Coaches will give a maximum of 2 minutes of feedback, focused on:

  • Creativity and practicality of idea

  • Effectiveness of the planning and preparation process

  • Quality of preparation

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